Titre
Business Market Management Understanding, Creating and Delivering Value: International Edition
Auteur
: James C. Anderson, Jr. James A. Narus
Langue
Anglais
ISBN
9780131230095
Éditeur
Pearson Education (Us) 2004 9780131230095
Prix
€ 15,60
Détails
paperback 460pp. in keurige staat
Plus d'informations
For undergraduate and MBA courses in business-to-business marketing or industrial marketing.Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.
If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets. -- Philip Kotler The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented. -- Professor Mary F. Hazeldine, Georgia Southern University
If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets. -- Philip Kotler The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented. -- Professor Mary F. Hazeldine, Georgia Southern University
Images
hasselman
Breda 
Levering binnen Nederland ( 3,90 euro verzendkosten )
Levering binnen de EU is mogelijk bij bestellingen vanaf 15 euro plus bijkomende internationale verzendkosten.
Afhalen is niet mogelijk.
- Tous les livres sont en état complet et normal, sauf indication contraire. De petites imperfections comme une page collée ou un nom sur la feuille ne sont pas toujours mentionnés
- Vous gérez directement cette commande avec hasselman
- Après votre commande vous et hasselman recevrez une confirmation par e-mail. Dans l'e-mail que vous pouvez trouver, vous pouvez trouver le nom et l'adresse de hasselman
- L'acheteur paie les frais de livraison, sauf accord contraire
- hasselman peut demander un prépaiement
- Boekwinkeltjes.nl essaie de rapprocher les acheteurs et les vendeurs. Boekwinkeltjes.nl n'est jamais impliqué dans un accord entre l'acheteur et le vendeur. Si vous avez un différend avec un ou plusieurs utilisateurs, vous devez le réparer vous-même. Vous indemnisez Boekwinkeltjes.nl de toute réclamation.